The Art & Science of Travel

Brown + Hudson is not for everyone. But if you want a bespoke travel experience that’s as much a journey of discovery as an escape from the everyday, we’re likely the right fit for you.

If you appreciate the value of fine art you will understand the value we add to each experience we create. The theatre and psychology of travel, the choreography of experiences and all the subtlety of learning and precious time in a new environment are a few of our considerations. Like a novelist balancing the nuances of character with the intricacies of plot, we use our expertise to weave together your wishes around what’s possible in a region – and to achieve the seemingly impossible.

Every journey we create reflects the latest thinking in the science of travel, and experience design - intriguing, counter-intuitive research so that you get the most growth, fulfilment and ultimately happiness from your travels. 

The industry-leading travel planning process we’ve developed creates travel experiences of insight, meaning and impact. It’s is inspired by scientists at Harvard, Stanford, Cornell, Cambridge and the LSE. The work of psychologist Dr. Mihaly Csikszentmihaly informs our approach to choreography and flow. Dr. Sonja Lyubomirsky at the University of California has provided insight on happiness, while Dr. Yoshifumi Miyazaki and Dr. Herbert Benson have conducted ground-breaking research on mindfulness and relaxation. Understanding motives is a key component of our craft, whether it be escapism or adrenaline, we use a blend of creative passion and research by the likes of Dr Marvin Zuckerman to understand why we travel. 

Recent discoveries by Dr. BJ Fogg, social psychologist Dr. Jonathan Haidt and Dr. Jaime Kurtz of James Madison University have been distilled and incorporated into the design and execution of each of our bespoke creations. 

This is what we call META travel – travel beyond travel. Travel that helps you better understand yourself as a traveller. Travel that delivers 9X more benefits than anything you’ve experienced before.

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