“After two hours of polite negotiating in Marrakech, our hosts made fresh tea and graciously handed over our kilim, declaring us to be honorary Berbers.”

  • Yellow building with a brown door, Morocco
  • Street food market in the centre of Marrakesh, Morocco
  • Door handles, Morocco
  • Flower petals in arrangement, Morocco
  • Moroccan men playing drums
  • Blue doors and stairs, Morocco
  • Camels in the sunset walking, Morocco

Discover Morocco

Morocco has attracted countless painters, writers and filmmakers, all hoping to capture its sensual and spiritual magic. The exoticism of this ancient land has an immediacy you need to live firsthand – in a bespoke luxury holiday crafted to suit your interests and tastes. 

Your unique Morocco adventure could start with an evening stroll on the Place Djemaa el Fna in Marrakech, among food vendors and soothsayers, henna artists and snake charmers, Gnaoua musicians and tooth pullers, street jugglers and medicine men. Nearby in the maze-like souk, choose a hand-painted tagine or bargain for a kilim with a Berber rug merchant. Or just linger at a spice trader’s stall, breathing in the intense scents of ginger, cumin, mint, coriander and cinnamon – all heaped in large wicker baskets. 

Travel east along the Road of a Thousand Kasbahs – crossing the dramatic Tizi n’Tichka Pass as you follow the ancient caravan route – and catch your first glimpse of the magnificent ksar of Aït Benhaddou, whose sun-baked walls have sheltered travellers for centuries (and transported us back to earlier times in films from Lawrence of Arabia to Gladiator).

Journey into the High Atlas, where we can arrange a spectacular helicopter flight over the mountains to a luxurious valley retreat. You can walk winding mule trails through fruit orchards and terraced fields, picnicking by waterfalls and stopping for tea in remote Berber villages. From the summit of Jebel Toubkal you can see the Sahara – then drink from the spring at Sidi Chamarouch (renowned for reviving tired legs) en route to Toubkal Lodge in the beautiful Azzadene Valley.

At your exclusive camp among the dunes of Erg Chegaga, awake after a night of music and feasting with the Tuareg nomads to experience the pure silence of a desert dawn. Then carry on by camel or hot-air balloon – or take a heli-flight back to your palatial kasbah to relax poolside and indulge in a hammam massage.

Walk oceanfront ramparts in the fabled port of Essaouira, then browse artisans’ shops in the medina and dine on seafood above a harbour once frequented by Phoenician sailors. Further up the Atlantic coast, try kite surfing or search for the castles made of sand mythologized by Jimi Hendrix.

And everywhere you travel in Morocco, from the labyrinthine streets and rooftop cafés of Fes and Meknès to date-palm oases filled with magical desert light, expect a warm welcome from people who are deeply proud of their culture and have a long tradition of extending hospitality to travellers.

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